LeapFrog

From ToyReview

Brand Overview

LeapFrog is a well-known, trusted brand with parents and teachers all over the world. Founded in 1995, LeapFrog is now a leader in the technology-based learning products market and has received more than 100 honours from some of the most prestigious award programs in the industry. Products span a wide variety of subjects that compliment a child's school curriculum and there are different products for different aged children to ensure growing children are constantly motivated and challenged. LeapFrog's philosophy is to put learning first and their developers include former teachers, child psychologists and learning specialists to ensure the products are expertly designed. Well-known characters such as Dora the Explorer, Elmo and SpongeBob SquarePants appear on LeapFrog products to add to their appeal and although the products are made to help children learn, they are also made to make learning fun!

History and Toys

Michael Wood founded leapFrog in 1995 when he was trying to help his son to read but couldn't find a product on the market that fitted his needs. Michael Wood decided to invent an electronic platform that would help develop young children's reading skills. The company is now based in Emeryville, California and has created over 35 stand-alone products for children from birth to the age of 16. LeapFrog's educational products have received more than 100 honours from some of the most prestigious award programs in the industry – including Great American Toy Test, Toy Industry Association, Oppenheim Toy Portfolio and the Duracell Toy Test. In 2001 LeapFrog's 'My First LeapPad' won the Best Educational Toy of the Year and on July 25th 2002, LeapFrog became a publicly traded company. LeapFrog's philosophy is to put learning first – a philosophy that they feel distinguishes them from their competitors. Apparently 25% of LeapFrog's team consists of former teachers, child psychologists, learning specialists and researchers with real-world experience.

Since it's founding, Leapfrog has expanded to manufacture a line of interactive book systems and handheld learning systems for children of all different ages. LeapFrog's products feature well-known characters such as Dora the Explorer, Elmo and SpongeBob SquarePants, which adds to their appeal. The interactive book systems include the LittleTouch LeapPad for toddlers, the LeapPad for those aged between 4 and 8 and the Quantum Pad for older children. The handheld LeapFrog products include the Leapster and the L-Max for children between the ages of 4 and 10 and the iQuest for slightly older children. LeapFrog's products span a wide range of subjects that will help children develop their skills and help build self-confidence by providing different products for different age groups. Subjects include reading, writing, math, music, geography, science, social studies, vocabulary, spelling and phonics.

LeapFrog has been operating for over ten years now and has become a leader in the technology-based learning products market. It has also built itself a trusted reputation with parents and teachers, with LeapFrog products being used in millions of homes and 80,000 classrooms. LeapFrog products are also available in 6 different languages and are sold in 25 countries around the world. LeapFrog believe that when learning is made fun it can inspire a love of learning and this is what they try to incorporate into their products – products that are not only fun but are also great teaching tools. Since it was founded in 1995, LeapFrog has consistently delighted customers with new and exciting products, spanning many subjects that compliment a child's school curriculum and spanning a variety of age groups to ensure growing children are constantly motivated and challenged.

LeapFrog have come along way in 10 years and have earned themselves a trusted reputation, not only in homes but also in classrooms. Their products are all expertly designed and cater for each different age group. The fact that well-known characters such as SpongeBob SquarePants, Dora the Explorer and Elmo appear on LeapFrog products makes them appealing to children and they are seen as fun toys, rather than solely as learning toys. The products are all made to a high level of quality and the LeapFrog brand enjoys high brand recognition among parents – and if they haven't heard of LeapFrog they are likely to have heard of LeapPad!

External Links

• Official LeapFrog Website