LEGO

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What is LEGO?

LEGO Block
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LEGO Block
Underneath Block
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Underneath Block

LEGO is the name of a popular construction toy that has been known worldwide since the mid 1900's. The toy consists of a number of bright coloured bricks that fix together and can create models such as cars, buildings or much larger figures. The pieces fit together steadily therefore as long as the model is balanced it will remain upright. The name 'LEGO' is an abbreviation of two Danish words 'leg godt', meaning 'play well'. LEGO is such a renowned brand they even have their own entertainment parks - Legoland Windsor (UK) and several others around the world where you can view endless professionally sculpted models, get involved with games and even go on rides.

The great thing about LEGO is that it has been in production since the 1940's yet each brick will fix with any other brick, even the ones produced today. Although the bricks have been developed and improved, their basic structure has never changed and they all piece together in numerous ways. This is why the toys have not gone out of fashion and they are still a successful brand today. LEGO have even teamed up with other popular brands such as Harry Potter to create new, exciting models and ideas.

LEGO Duck
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LEGO Duck
LEGO House
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LEGO House
LEGO Pump
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LEGO Pump

How LEGO began

The idea of construction bricks began in a small workshop in Billund, Denmark during the 1930's. The small workforce tested a number of products and eventually developed their first version of the LEGO bricks in 1949. Unfortunately because this product was one of a kind, shops and customers were reluctant to buy the products because they were used to wooden toys. Poor sales of the bricks lead the LEGO Group to rethink their product and develop new ways of making the toy popular. In 1963 LEGO stopped creating the bricks from cellulose acetate and replaced it with acrylonitrile butadiene styrene (ABS), a much stronger plastic that ensured each brick locked perfectly to the next.

The production of LEGO began in the small Danish Workshop but branched out to many other locations over the years. Factories in Switzerland, USA, South Korea and also Denmark now manufacture the famous bricks and produce billions of them annually. New play sets are launched every year, many with their own theme such as robots, pirates, cars and dinosaurs. Partnerships have also been created with Star Wars, Harry Potter and Spider-Man, which were all extremely popular products.

How LEGO has advanced

LEGO is becoming extremely advanced due to the recent launch of technical accessories that accompany the bricks, such as lights, sensors etc. The models are becoming interactive and almost robot like, especially with the introduction of toys like the LEGO RCX that can be electronically connected to a computer in order to interact and control the toys movements.

LEGO's Appearance

The bricks themselves are either square or rectangular and have a number of raised circles on the top depending on their size; most common ones have four, six or eight circles. If you turn the bricks upside down they have a hollow inside with hollow circle shapes in the center. These hollow circles are what fix together with the raised circles and enable the structure of the bricks to remain strong. They come in a number of colours so you can make any model your imagination can think of. Most of the larger models are created using large blocks of colour and smaller areas to add detail.

LEGO Reviews

User Reviews

Comment by hazzer, Thursday 16th October 2008
Rating:

cool

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